Jock Peters: Bullocks Wilshire store (Los Angeles, Calif.)

The Bullocks Wilshire department store was one of the first to cater to customers in automobiles. The large Art Deco edifice was easily recognizable, and customers were able to drive up, have a valet securely park their car at the rear of the building, then shop or dine inside the 230,000 square foot building.
The building was designed by father and son architecture firm Parkinson and Parkinson. Jock Peters and Eleanor Lemaire worked for the Fiel & Paradise Company as interior designers and were responsible for the first few floors of the store.
Each of the departments was designed to be a luxurious retreat, where live mannequins and low display cases featured items for sale, not racks of clothes, which would obscure the architecture and interior details of the room.
Bullocks department store was eventually bought out by Macy's, which rebranded the location as an I Magnin store. By the early 1990s, the chain had folded and the building was purchased by the Southwestern Law School.

Jock Peters, designer
Eleanor Lemaire, designer
Parkinson and Parkinson, architects
Mott Studios, photographer

Jock Peters papers, Architecture and Design Collection. Art, Design & Architecture Museum; University of California, Santa Barbara.

1929-1930

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